E-BUSINESS & E-COMMERCE

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Today's our subject is can we start our own E-Business in E commerce world . Stay tune with Tilters ......

An adage says that ‘Do not judge a book by its cover’ but when it comes to branding, the opinion is quite the opposite.

With a league of successful businesses owing their fortunes to appropriate branding, there is no gainsaying the fact that your brand emulates the heart of your business. So, here are some interesting techniques to promote your brand over the internet:

• Realise the power of an efficient website

It is very important to construct a highly functional website which can cater to customers searching for the products that your website provides. A website that takes too much time to open or process requests can be an instant put off and the customer will switch to alternatives in no time. An optimized website with a welcoming interface will be hugely instrumental in striking the chords with customers.

• Earmark your space on web

What can be better than the feeling to be found on registered online maps and navigation services? Get your business registered with local listing services like Google Maps, Yahoo! Local and Bing to be ensured to be found in suitable search engine’s results. It broadens your scope and globalizes your business identity.

• Establish social media presence

Social media is one of the few weapons that can make or break a business.Promoting your brand on social media bigwigsmakes sure that it gets the required ‘audience’ to get promoted to. Facebook can be used to put up ads and offers of your business while Twitter and Instagram can be used to establish a direct channel with prospective customers. LinkedIn and Flickr are another great ways to network out your brand

• Resort to Blogs

A personalised connection with the customers can help reinforce the purpose of the brand and state its offering.A blog is one of the honest branding techniques which can be a great way to build a connection and project the apt image of the business. However, a blog needs constant revision and needs to be updated with the latest activities concerned with your brand. It can also work as a feedback garner and for grievance redressing.

• SEO your brand

A search engine’s perception of your brand can affect its rank. A study shows that 57% receive biggest impact on their generations through SEO activities.Quirks like choosing your keyword carefully,creating proper meta tags,seeking inbound links and establishing links within your website helps to garner more traffic and leads on a search engine.

•   Keep it Simple

One of the most common mistakes splattered over the internet is for the brands being too pushy with their promotion. Remember the customer is wise enough to see the purpose behind the tweaks, crooks and elusive offers. Avoid over-the-top promotional strategies which violate the browsing experience of a customer and try to carve out your niche in the competition.

Promoting a brand is all about establishing an ‘identity’ amidst umpteen of competitors.Customers are always attracted to the brands that stand for something they believe in.Till the time in which client’s intelligence is respected,the future of branding will remain vivid and engaging .

The e-commerce industry is witnessing a tremendous growth in India backed by increasing smartphone and internet penetration. With further increase in internet service providers and the launch of 3G and 4G services, at affordable prices – the e-commerce and m-commerce industries are set to record even higher growth.

Step : 1 Legal Formalities for Starting an Ecommerce Business

To start an ecommerce business, proprietary ecommerce website or become a seller on a marketplace, the following registration are required:

Company or LLP Registration

While starting an ecommerce venture it good to have a company or LLP to have limited liability protection and improve the ease of doing business. Having a company or LLP would ensure that opening of bank accounts in the name of business or obtaining a VAT / Service tax registration are easy and fast.

Almost all marketplaces allow Proprietorships and Partnership firms to sell on their website. However, there would be no limited liability protection in case of a litigation. Hence, it is best to start selling with a LLP or Company.

VAT Registration

A VAT Registration is a must for becoming a seller on a ecommerce portal or while starting a proprietary ecommerce website. VAT registration is required for anyone selling goods or products in India and must be obtained from the State’s Sales Tax Department. IndiaFilings can help you obtain VAT registration in India.

Bank Account

Once the Company or LLP is incorporated, a bank account can easily be opened in the name of the business by contacting a Bank. In case of Proprietorship firm, VAT registration must first be obtained to open a bank account in the name of the business. Opening of bank account is essential to list on a ecommerce marketplace or obtain payment gateway for a proprietary ecommerce website.

Step : 2 Document require for ecommerce Business

1. PAN Card
2. VAT / CST
3. Address Proof ( Electricity Bill , Voter ID , Adhar Card)
4. Bank Account
5. Company Registration Document
6. TIN Number

Step : 3 Creating a proprietary (own) ecommerce website

Creating a proprietary ecommerce wbesite is one of the hardest method of starting an ecommerce business. Starting a proprietary ecommerce business requires a web development team, online marketing team and a payment gateway for receiving payments. Starting a proprietary ecommerce website is a long-term initiative and requires a good amount of investment in terms of money and effort to build up a successful business.

Step : 4 Joining an established marketplace

Joining an established marketplace is an easy way to start an ecommerce business or sell products/services online. Joining an ecommerce marketplace as a seller often requires only a bank account and VAT registration, making the process easy and simple. Further, on an ecommerce or mcommerce platform aspects such as technology development, marketing, payment gateway, logistics, etc., are taken care of by the marketplace platform, reducing the workload on the seller. In addition, sellers can often join multiple marketplaces and sell their products, making it the easiest way to start an online or ecommerce business.

Some of the popular ecommerce or mcommerce marketplaces are:

• Flipkart
• Amazon
• Snapdeal
• Shopclues
• PayTM
• Ebay
• Ask me Bazaar

In case of selling through online marketplaces, the marketplace would accept the payment through their payment gateway and credit the money to the bank account of the seller directly. Hence, a payment gateway is not required and only a bank account is necessary.

Step : 5 Building Your Store

With a better understanding of search engine optimization (SEO), it’s time to build out your store. There are many critical elements. Below we have included a list of our best blog posts to help you write captivating product descriptions, shoot beautiful product photography, and a list of some of the best tools to help you optimize those photos.

*Easy ways to start E-Business -

There are no easy way to start a business. It only looks easy. Just like the Google home page. It looks very simple, but once you jump into the wagon, all the elements of business starts kicking in.

The idea is not to dissuade you but provide you with a reality check.

I may not be an expert in the field but given the experience, you need to be precise and focused about starting something with an unique USP.

Starting a ecommerce company needs government approval, need good networking for placing your platform to sellers- thereby becoming a marketplace. Am sure you would be able to work out start-up cost and resources. You might also want to induct some cost for conducting research. Looking at operating costs and other expenses might be very important.

Digital Marketing and on-ground marketing might also take a lot of resources.

Handing over your entire online business to ecommerce management company like us where we handle all your aspects from creating website, listing on market places, creating product inventory, product images, processing orders, shipping orders, after sales management etc.

You will incur Rs 0 for all above.

But we charge a percentage for each sale.

*Some special tips -

An e-Commerce Business needs a perfect strategy prepared first before you go online.

Products that you plan to sell online should be properly researched in terms of quality and price.  Once you have a goal and product in mind  - Voila!!!  You are all set.  

Do not get carried away by people teaching you how to run an online Business but instead get you entangled with a MLM strategy, the worst part in those Businesses is that they want you to look at the broader prospect of life and generously part away with the hard earned money you have, and then pretend to be helping people online.Research and select target customers. Select the niche.

Make business contact with manufacturers of those items.
Do proper marketing plan after competitor research.
Finish proper company documentations.
Contact with logistic companies and select more than one depending upon their service areas. Pin code services and prices.
Get proper Packeging materials.
Mind that u will need proper printed invoice with vat no or tin no it.otherwise items may be stucked on inter state borders.

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